INNOVATIVE MARKETING TOOLS FOR THE PROMOTION OF A TOURIST PRODUCT

Objective. The objective of the article is to determine marketing component tourist product, reveal role innovative tools for promotion product on market; consider goals, tasks and functions process. Methods. Theoretical methodological basis research position modern economic theory, management scientific works domestic foreign scientists in field marketing. applies methods that provide its logical essence such as method a systemic approach, dialectical knowledge, system-structural analysis, modeling complex systems, which allow approach product. Results. In authors ways ensure effective goods services attract consumers order increase sales products. peculiarities use traditional tourism business are determined. New forms channels, promotion, filling them with content characterized. Creative promoting attracting customers market virtual space defined. main aspects environment promising activity enterprises their competitiveness analyzed. Specifics programs will contribute significant activation inbound flows Ukraine, have been revealed.